My name is John Cliff. I’m a certified NLP Trainer and Master Practitioner. I’ve also extensively studied Ericksonian Hypnotherapy and other behaviour change disciplines such as Cognitive Behavioural Therapy and Mindfulness.

But I confess that my passion for the last decade has been gathering techniques to help people connect their conscious minds with the incredible power and resources of their inner, unconscious minds.

My underlying belief is that you can’t make serious and lasting changes with the conscious mind alone. It’s faster and much more fun to involve your whole mind in the process. That way, you get to call upon all your memories and experiences, and your best ideas and resolutions from the past.

A lot of the techniques are about improving communications skills. For example, you’d be surprised how much more effectively people can communicate when they learn how to make their mental pictures more detailed and varied. After all, the more you can see in your mind, the more conversational material you can draw upon.

It’s not hard to do this. You can even arrange the way you make your pictures to suit different face-to-face communications needs, from gaining fast rapport to bulletproof persuasion.

Many of the techniques involve the way we sequence our mental imagery. Very often changes here can make our thinking much more efficient, and sweep away bugbears like procrastination, anxiety, and over-zealous perfectionism.

One such technique is called Chunking and Stacking. This is great for anyone feeling overwhelmed, where so many tasks seem to be bullying your mind for attention.

The chunking part helps you make sure you get your priorities right, while the stacking part allows you to mentally represent your tasks somewhat like cards stacked one behind the other. This means you’re only dealing with one task at a time without being nagged by upcoming stuff.

It also encourages your unconscious mind to be getting on with preparatory work so the task is half done by the time you get to it. (Your unconscious mind is actually brilliant at multi-tasking.)

There are also longer-term behaviour change techniques, such as Altered State Writing, which allows you to reprogram your behaviours to run the way you want. The process is rather like structured daydreaming where you visualize how you want to perform for five or six minutes a day while writing down your thoughts. Within a few days, the new visualizations begin to infiltrate right through your memory databases and behaviour patterns so that the new behaviours soon become the norm.

Woven throughout all the techniques is my firm belief that work should be fun. To some people, this might sound a bit flippant, but there’s a mountain of evidence to show that the very best performers are those who are passionately excited about their jobs – where work is an adventure rather than a chore.

Interestingly, teaching the techniques is mostly done with words, both directly and indirectly, which means they can also be incorporated into written communications. Indeed, my books have many of the techniques interwoven through them. I’ve also even written them into speeches for CEOs and MDs for corporate conferences and meetings.

If you’re at all interested in learning how my techniques could help you boost your performance or that of your people, I’d love to tell you more. Please email me and I’ll get in touch with you.

Smart mind applications for superior performance

Behavioural Engineer, Writer

London, United Kingdom


JOHN CLIFF Behavioural Engineer, Writer. London

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In final preparation. Available end-June 2106.

Give your mind a quick recharge. Listen to my relaxation/motivation tape here. 20 mins. Click on the gramophone thing.

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